how does the gym make money?

In this blog, we explored the issue of “how does a gym earn money.” We will also examine the many elements of a gym company that attracts consumers, as well as some interesting gym statistics that you may be interested in reading about.

how does the gym make money

Membership fees, sales of courses and personal training packages, and the sale of additional products and services are all ways that the gym generates money. Classes, personal training sessions, and merchandise all contribute to the overall picture. Let’s discuss each one of them in detail.

Membership Fees

Each club has its income model, which varies depending on the location. The average cost of gym membership in the United States is $507. When it comes to pricing, Planet Fitness is aiming for cheap costs and huge volumes with memberships starting at $10 per month. Life Time Fitness, on the other hand, offers a more exclusive approach, with monthly subscriptions starting at $79 a month for a family of four.

The pricing structure of your gym should not only satisfy your financial needs but should also be consistent with the overall image of your firm. The creation of a family gym is worthless if families cannot afford to participate in a relaxed, pleasurable environment.

Because your gym’s membership fee is set at, say $20 per month, it doesn’t mean you can’t make use of that cost to your benefit. It’s possible that the fee will be decreased to $15 per month if members agree to pay for the year in advance.

You might also provide discounts to groups such as families or the elderly. For members who wish to use the gym during “premium hours,” on the other hand, you may charge a small fee in order to prevent congestion during peak hours.

Whatever fee structure you choose for your gym, be certain that it is administered consistently and fairly, and that any changes are notified well in advance. 

Personal Training and Group Classes are the second and third options.

Despite the fact that memberships drive customers into your gym, the earning potential of your facility does not stop there. Personal training packages are a fantastic upgrade for members who are new to working out or who want to increase their overall performance in their workouts.

Classes are a terrific option for those members who are bored with their current routine or who want a more well-rounded approach to their fitness training. Yoga, pilates, and kettlebell sessions are just a few examples of the kind of classes that can be found at practically any fitness center.

Depending on your target demographic and the focus placed on fitness at your gym, you may even go out a little farther with your classes. Personal training programs are often used in conjunction with nutritional advice and suggestions. If you want to make your class more like a boot camp, you may move it outside.

High school and college athletes may be attracted to your organization if you provide them with sports-specific training packages that help them stay in shape for their sport throughout the off-season. You may be able to attract the attention of other fitness experts if you provide fitness instructor training programs at your facility.

Extra Services and Goods are available.

Your gym may provide a wide range of goods and services to its members to enhance their overall experience. Incorporate a smoothie bar, tanning beds, and even a daycare area if you have the necessary space in your facility. If your gym has sports facilities such as a basketball court or a racquetball court, you may be able to rent out sports equipment to members.

But if space is limited, you may utilize gym e-commerce software to sell vitamins, bottled drinks, and branded merchandise (such as t-shirts and water bottles with your gym’s logo) to customers. Do not overlook other services such as body composition analysis and VO2 maximum testing.

Many other factors contribute to Gym growth and that includes Gym memberships. Gym memberships can be divided into three types, including:

·       Individual Membership

·       Family Membership

·       Corporate Membership

Individual Membership

The individual membership charges One person, the family membership gives access to all members of the family and the corporate membership is for a company. Gym owners can make money through memberships provided to their customers.

Gyms can choose a pricing strategy that includes a small monthly fee and a larger fee if for instance if a member cancels after a certain period. A gym owner can also integrate a tiered membership plan in different levels of services that the gym offers.

Monthly Membership

This is the most common form of payment that varies from $30-#150 per month, this depends on the type of plan you choose.

Some gyms offer monthly memberships that allow their customers to use the service as much as they want, while other gyms charge each visit which ranges from $5-15 depending on the gym.

Day Passes

These vary from $10-20 dollars per day and they allow access to facilities for 24 hours or less.

The average gym in the U.S makes $1,000 a day from its membership fees and that’s an impressive amount for any Gym business.

Interesting Facts about Gym

·       The number of people who joined a gym increased by almost 54 million last year. It follows that nearly 200 million adult Americans do not attend the gym, yet this does not imply that they do not engage in physical activity.

·       They went to the gym more than 5 billion times for the second year in a row to get some exercise! It was a record year for gym attendance, with the typical member working out more than 100 times on average.

·       It is expected that membership would expand by another 23 percent over the next 10 years, representing an increase of around 20 percent since 2008.

·       Even while 80 percent of Americans have a gym membership, just 20 percent of them go to the gym!

·       The average yearly turnover is more than 30%, with almost one-third of members canceling their membership each year.

·       In the United States, there are now 34,000 gyms, fitness centers, and health clubs, representing a 6.4 percent increase from only four years earlier in 2013. That suggests that there are twice as many gyms as there are McDonald’s fast food outlets in the United States!

·       By 2024, the fitness and recreational sports business are predicted to employ 533,220 individuals, according to the Bureau of Labor Statistics, with that figure expected to grow by 8 percent.

·       They generated $24.2 billion in sales as a group last year, while health clubs produce $75.7 billion in revenue globally.

·       The number of new subscriptions may spike in January as we hurry to put our New Year’s plans into action, but the number of people who stay with it is far lower. It is estimated that 80% of new gym-goers who begin in January will continue to go for at least 5 months. Even worse, just 4 percent of them will make it beyond January, and only 14 percent will make it past February.

·       It is estimated that about one out of every eight gym memberships is initiated during the January New Year’s rush.

·       The truth is that gym owners depend on unutilized memberships to break even and make a profit. The organization estimates that just around 18 percent of those who acquire subscriptions will use them regularly. (To be successful, gym owners want around ten times the number of members as the number of individuals who can fit inside their gym and work out at the same time.)

·       That is why gym operators strive to have their membership lists completely stocked. Even though each Planet Fitness location has over 6,500 members, the facility can only accommodate approximately 300 people at a time.

·       The number of gym or health club members may be at an all-time high, but they aren’t all going to the gym regularly; less than half of all members go to the gym 100 or more times a year.

·       Colorado has the greatest proportion of inhabitants who go to the gym regularly, with 21 percent of residents going to the gym on a regular basis.

Statistics of Gym clubs

Recent years have seen a significant increase in the worldwide fitness and health club business, which is now valued at more than 96 billion dollars in 2019. 24 Hour Fitness and Life Time Fitness are two of the most profitable gym businesses in the world, with combined revenues exceeding $1 billion. In 2018, LA Fitness was the most successful company on this list, with revenues of more than two billion dollars. Many of these health clubs are only available in the United States, and the three firms listed above are also the most profitable of the country’s major health clubs in terms of revenue.

In conclusion, we discussed “how does gym make money”, we found that Gym makes money by Membership fees, sales of courses and personal training packages, and the sale of additional products and services are all ways that the gym generates money. Classes, personal training sessions, and merchandise all contribute to the overall picture.

Frequently Asked Question (FAQ): how does gym make money

How profitable is owning a gym?

The size of a company has an impact on revenue and profit. Within the first six months, though, a gym should expect to make between $1,000 and $2,000 per month in income.

How much can a small gym owner make?

According to ZipRecruiter, the average annual income for an Exercise Center Proprietor in the United States is $65,685 per year as of January 14, 2021. This works out to $1,263 a week or $5,474 per month. Annual pay has been reported to be as high as $224,500 and as low as $15,500, according to ZipRecruiter.

Is owning a gym a good business?

In reality, although running a fitness company has a lot of promise, 8 out of 10 of them fail within the first year.

Do you need a Licence to open a gym?

The ordinary gym should not need a federal license or permission, but if you’re unclear, contact the US Small Company Bureau to find out which business activities are governed by federal authorities.

How many members does the average gym have?

Gym memberships range from 1,000 to 10,000, with boutique gyms (under 4,000 square feet) having 100–500 members.

How can I open a gym with no money?

Begin small and expand as your company grows.

Marketing should be free; you may cross-promote with other companies by utilizing social media (this can also include free trials or passes for some or all of your services)


Kestenbaum, R. (2019, 20 November ). The Biggest Trends In Gyms And The Fitness Industry. Retrieved from Forbes: