how does Pluto tv make money?

“How does Pluto TV make money?” will be the topic of this blog. How the company runs, how it has evolved, and, most crucially, how Pluto TV generates revenue will all be discussed in detail in this section.

how does Pluto tv make money

Pluto TV makes money by adverts that are shown in a video or when switching between stations. Since 2013, the firm has expanded to become the most prominent over-the-top streaming provider in the world. Viacom acquired Pluto TV in January 2019 for a cash purchase price of 340 million dollars.

What is Pluto TV

Pluto TV provides on-demand video content in addition to live broadcast programming. Pluto TV is a video-on-demand streaming network that provides users with access to a wide range of video content. Users can gain access to the information without having to pay any fees or charges. Pluto TV’s earnings are derived from advertisements that appear throughout video content.

Users do not even need to create an account to use the service. As a result, the experience is comparable to watching standard cable television. Pluto Tv material is ad-supported and is provided in conjunction with over 200 premium content providers, including Bloomberg, MTV, CNN, Lionsgate, and Sky. Users can choose from hundreds of free television stations with over 100,000 hours of material.

In addition to the Pluto TV website and mobile phone apps (available for both Android and iOS devices), the platform can be accessed via a variety of other streaming devices, including the Amazon FireTV, Google’s Chromecast, and the Roku.

Business Model of Pluto Tv

Founders Ilya Pozin and Nick Grouf launched Pluto TV in 2013, with Tom Ryan serving as its CEO. The company is based in California, with its headquarters in Los Angeles. Previously, each of the three founders held a variety of executive positions at both established and start-up companies before launching Pluto Television. Grouf, the company’s first CEO and a founding investor in Pluto received his bachelor’s and master’s degrees from Yale and Harvard University in the early 1990s.

Before launching Firefly, he worked for McKinsey and Goldman Sachs. Aside from that, he launched a company devoted to the advancement of customization technology capable of forecasting a consumer’s preferences based on previously acquired tastes. After some time, Microsoft purchased the firm in 1998.

Later in his career, he established PeoplePC, a cooperative purchasing organization that lends electronic equipment to businesses including Ford and Delta Airlines (primarily desktop PCs). Earthlink acquired the company two years after it went public. He built a platform that allowed businesses to generate and broadcast targeted commercials in their local television markets during his stint at Spot Runner. After leaving Spot Runner in 2011, he founded Clementine Capital, a venture capital firm that was one of the initial investors in Pluto TV.

Ilya Pozin, who emigrated to the United States from Russia when he was eight years old, completed the strong founding team. Pozin founded his first company, Ciplex, while still in high school in 1999. Pozin relocated to Los Angeles in 2005 after completing his undergraduate studies. He now devotes his time exclusively to Ciplex. He was employed by Ciplex, where he created websites and mobile applications for several enterprises. He eventually built the company up to generate revenues of over $5 million before selling it.

Later on, he established Open Me, a social greeting and gifting firm that was financed by Ryan’s Threadless and other investors, and which he finally sold to Rowl for a reported $6 million. Pozin was the one who came up with the idea for Pluto TV in the first place. When he found himself unable to entertain his 2-year-old daughter one day, he turned to YouTube for entertainment for his daughter.

When looking for Elmo movies for his child, he quickly realized how difficult it was to find appropriate Elmo footage to show him and his child. After some thought, he realized that there should be a service that collects and displays the best information without requiring him to waste his valuable time looking.

A team led by Nas’ Queensbridge Venture Partners, UTA CEO Jeremy Zimmer, and Omnicom Digital CEO Jonathan Nelson joined together to launch Pluto TV in 2013. In response to the influx of cash, they were able to hire an additional 30 full-time employees to supplement their existing workforce.

Tom Ryan was named CEO of the company two months after the platform’s launch, while Vibol Hou, a former Spin Media vice president of engineering, was named chief technology officer. Earlier this year, Pluto TV announced that it had completed its first significant round of venture capital funding. The company’s Series A investment was backed in part by USVP, United Talent Agency, Sky, Chicago Ventures, and several other venture capital firms.

The company’s momentum grew further in the years that came later. It expanded the number of channels and content available on its platform while strengthening its finance sheet.

Pluto TV reached a significant milestone in May 2017 when it introduced on-demand videos to its platform. Before the announcement, it solely provided live television content. Users will now be able to watch movies, television shows, and other forms of entertainment on demand.

Pluto was purchased in the month of January 2019 as a result of its rapid expansion. Pluto TV has been acquired by Viacom for a total cash consideration of $340 million. Viacom, which has previously struggled to bring its content holdings online, saw the transaction as particularly strategic (and, as a result, suffered from declining viewership).

When Ryan was designated ViacomCBS’s CEO of Streaming in October 2020 (where he would also manage the launch of Paramount+ in 2021), he emphasized Pluto TV’s strategic relevance. CBS and Viacom amalgamated their businesses in December 2019, establishing one of the world’s biggest media conglomerates.

What is Pluto TV’s revenue model?

Pluto TV generates revenue by selling ad space on its network. These advertisements appear when you change stations or when you are viewing a television show.

Adverts are normally between 30 and 60 seconds long, depending on the nature of the advertisement and the medium used. Commercials normally last 30 to 60 seconds while switching channels, though in-content advertisements (for example, during movies) might last up to 3 minutes.

Pluto is reimbursed each time a user views an advertisement which is also called an impression. They, later on, distribute the funds to the individual who owns the rights. The exact income split will be determined by the conditions of the contract between Pluto TV and the business from which it licensed the material. For example, YouTube creators earn 55% of the overall revenue, with the remaining 45% going to YouTube (or Google, for that matter).

When comparing Pluto TV advertising to traditional linear television advertising, you will note that it provides better trackability for its advertising partners, allowing them to track their ROI. This is incredibly important to consider when signing up for a Pluto TV subscription. Before this, there had been much discussion about potential new revenue streams, such as the sale of anonymized data or the establishment of a paid subscription service. None of these, however, have been proven.

Pluto TV’s financials, revenues, and market value

Thanks to venture capital funding, Pluto TV has raised $51.8 million over the course of six rounds of fundraising.

Among those who have invested in the company are Samsung Ventures, LionTree Partners, Luminari Capital, Third Wave Digital, ProSiebenSat.1 Media SE, and other prominent investors. Pluto’s market value was last disclosed in 2011 when the firm was acquired by Viacom for $340 million in cash. According to sources, Pluto TV has not produced any genuine revenue. However, it did predict that revenue for 2020 is likely to more than treble over the previous year’s estimates.

Who is the owner of Pluto TV?

Pluto TV is wholly owned by ViacomCBS Corporation. Viacom announced in January 2019 that it would purchase the entire company for $340 million in cash, effectively doubling the value of the company. Pluto TV’s market capitalization, which is currently valued at $58 billion, is less than one percent of Viacom CBs market valuation, which is less than one percent of that figure. The value of Pluto, on the other hand, is plausible to assume to have increased greatly since then.

The Future of Pluto TV

Even though Pluto TV has already received significant funding, which has contributed to its current success, the most recent news from the company is that Viacom, the parent company of Comedy Central, and MTV have agreed to purchase the service for a reported 340 million dollars in cash. The acquisition was finalized in March of this year, according to the company.

It is said that Pluto will remain free and ad-supported shortly. The marketing efforts of Viacom will almost certainly result in new sponsors. As a result, Pluto will have far more Viacom Digital Studious programming, and viewers will have significantly more options, making this a win-win situation for everyone.

Pluto TV provides several advantages over traditional streaming providers. Their content isn’t as enticing as that of Hulu or Netflix, but it’s free. As a result of the recent Viacom deal, the service is projected to expand and improve its features while staying entirely free and ad-supported.

Frequently Asked Question (FAQ): how does Pluto tv make money

Is Pluto TV free?

Pluto TV is a completely free internet television service that provides hundreds of live channels of content from partners and the internet. There are well over 200 channels in the United States, whereas other regions have fewer.

Is Pluto TV profitable?

Pluto TV, a free, ad-supported streamer from ViacomCBS, is focused on growth rather than profit. “Pluto is lucrative in the domestic US today,” Bakish remarked at the UBS Global TMT Conference. “It’s lucrative in ’21, with margins approaching those of broadcast.”

What is the downside of Pluto TV?

• There are very few “new” episodes of popular content.

• Major television networks’ truncated versions

• On live feeds, there is no DVR functionality.

How does Pluto TV work for free?

You may begin watching TV series and movies immediately by visiting Pluto’s website or downloading the Pluto app. You can create a Pluto TV account to obtain access to additional features such as saving favorite channels and resuming watching a show on a different device.

Is Pluto TV trustworthy?

Pluto TV is a pioneer in the realm of free live streaming, having launched in 2007. It has about 100 different content channels. These aren’t your standard user-generated amusing cat videos from YouTube, which are more like short films. This is actual content, and the vast majority of individuals will find something they enjoy here.

Does Pluto have ESPN?

Unfortunately, ESPN is not available on Pluto TV. Overall, Pluto TV lacks sports channel service, and the ones it does have usually rerun older contests.


Madhav. (2021, June 13). Pluto TV Business Model | How Does Pluto TV Make Money? Retrieved from seoaves: