how does peacock tv make money?

In this blog we will look into the topic that is “how does peacock tv make money”, Alongside we will also browse what the streaming site does, the history of the company, some of its fascinating facts and most importantly how the company makes money.

how does peacock tv make money

Peacock Tv makes money by offering advertising to Tv shows and by offering premium subscription packages at a price that the consumers can afford on a monthly basis. In such a way, Customers are paying a good rate for a long time and hence become long term customers.

what is Peacock TV?

Firstly, lets investigate what Peacock Tv really is and how it different from other channels in the sector.

Peacock is an American based streaming service that is owned by the popular TV and streaming segment of NBCUniversal. NBCUniversal is also a subsidiary of Comcast. This whole service was launched in the year 2020.

Peacock Tv aims to feature Tv shows, Films, Series and video content from their parent company that is NBCUniversal as well as other third part providers, this also includes Television, Shows, News, sports, and other entertainment programs.

The streaming service is available in a free from ads version, but it has limited content. The service also has premium options with a larger variety of content that can be accessed by their premium users, in addition they also have access to NBC Sports and WWE Network content.

Facts about Peacock Tv

In the following table, I will be mentioning some of the Peacock Tv’s Facts.

Category of SiteVideo streaming platform
Headquarters of Peacock TVNew York, United States
Areas in which the service is accessedUnited states, United Kingdom, Ireland
Owner of Peacock TvComcast
Key people in Peacock TvMatt Strauss (Chairman)Kelly Campbell (President)
Parent companyNBCUniversal Direct-to-Consumer and Digital Enterprises(NBCUniversal Television and Streaming)
Number of Users54 million (Free users)10 million (Premium User)
LaunchedApril 15,2020 (Xfinity Customers)July 15, 2020 (USA)November 16,2021 (UK & Ireland)

History of peacock Tv

On January 14, 2019, NBCUniversal announced the formation of NBCUniversal, which would be led by Bonnie Hammer as chairperson. This will involve the launch of “Peacock. Which will be a  streaming service that will be available in April 2020, among other things.

This will also pave the way for their new original programs and NBCU property reboots, while popular shows such as The Office, Parks and Recreation, and Parks and Recreation were to be removed from other streaming platforms that have become their competitors, such as Netflix, Hulu, and Amazon Prime, among others. What they did was sign up for the service when their exclusive streaming rights to their competitor streaming service ended. While the parks and recreation series debuted on Netflix in the month of October 2020, the workplace series debuted in the month of January 2021, according to the official release date.

By the 28th of January in 2021, Peacock will have a total of 33 million members. On April 29, Peacock reached the milestone of 42 million subscribers. According to information provided on June 23, Peacock will have about 10 million paying subscribers by the end of May 2021.

On November 16, 2021, Sky Group, a Comcast company, launched the Peacock service in the United Kingdom and Ireland, making it available to all Sky TV and NOW subscribers at no additional cost.

Revenue model of Peacock TV

In order to maintain a competitive advantage, the Peacock TV uses a dual revenue model, which enables the company to meet the needs of its customers in a variety of ways, according to the company.

Comcast/NBCU is attempting to accelerate Peacock’s development and protect its Hulu investment via the acquisition of Peacock. With the objective of mimicking Hulu’s dual revenue model of advertisements and subscriptions, Peacock is an NBC-owned direct-to-consumer service that offers access to all of the network’s television programming. 

According to sources, 15 percent of users in the United States admitted to seeing free content with adverts on Peacock. Paid subscribers, on the other hand, were significantly underrepresented on the platforms. They also had their free users that were increasing in a huge number that were paying customers by a factor of 10. In the words of Comcast’s chief financial officer, Mike Cavanagh, the agreement with Disney is a “great business” since it brings an additional 43 million customers who pay to watch NBC program without commercials to the company.

Services offered by Peacock

The company provides two types of services to its consumer base, which are free and premium services, respectively. The peacock Tv previously operated only in the United states, however in the year November 2021, they expanded their services to the users in the United Kingdom and Ireland and according to sources, they aim to expand even further.

Peacock Free: Free

Ad-supported streaming of classic shows and some popular movies.

Streaming content is available for free but is sponsored by advertisements. This version offers 7,500 hours of programming. It also gives access to the most recent seasons of the freshmen telecast the next day. Aside from Peacock originals and tentpole series, users may choose episodes of popular Peacock originals and tentpole series; whole classic series; popular movies; curated daily news and sports programming, such as the Olympics; and material in Spanish. Additionally, Peacock’s free streaming service will include genre channels, such as “SNL Vault,” “Family Movie Night,” and “Olympic Profiles,” in addition to original programming.

List of shows available in the free version

·       Parks and Recreation

·       30 Rock

·       The Office

·       Everybody Loves Raymond

·       Monk,

·       Cheers

·       Brooklyn

·       Nine-Nine

·       Battlestar Galactica

·       Downton Abbey

·       Chicago Fire

·       Modern Family

Peacock Premium: $4.99/month or $49.99/year

Access to the full library of 20,000 hours of content, with ads.

If you don’t have Comcast, Peacock Premium is $4.99 per month, and Peacock Premium Plus without advertisements is $9.99 per month. Peacock Premium is free for those who have a Comcast subscription.

·       Saturday Night Live

·       The King of Queens

·       Late Night with Seth Myers

·       The Tonight Show Starring Jimmy Fallon

·       House

·       Bite Club

Peacock Premium Ad-Free: $9.99/month or $99.99/year

This enables customers to have access to the whole library of 20,000 hours of programming without having to worry about being interrupted by adverts or commercials.

In conclusion: we have a summary of its services below

Peacock freePeacock premiumPeacock premium plus
Free$4.99 per month$9.99 per month
HD StreamingHD StreamingHD Streaming
4K Streaming Not available4K Streaming available4K Streaming available
Online accessOnline accessOffline download
Live sports not availableLive sports availableLive sports available
3 concurrent streaming3 concurrent streaming3 concurrent streaming
Profile limit: 6Profile limit: 6Profile limit: 6

Profile and parental control

Peacock has just introduced the ability to have multiple accounts on a single account, which we much appreciate. Up to 6 profiles may be stored in a single account, enabling you to share a single profile with up to five family or friends. Afterwards, each user may create their own customized timetable of films and television series to watch, which they can access via their profile.

To add a new profile to a Peacock account here’s what you can do:

• Choose a symbol for your account. Both on the web and on mobile devices, you’ll find it in the top right-hand corner of the page.

• To establish a new profile, go to the Accounts tab and click the “Plus” icon.

•NBCUniversal has a limited number of avatars that you can use in your new profile. You can choose one of these avatars.

• You will be asked whether this is a children’s Profile if it is applicable. Selecting “No” from the drop-down menu if it isn’t the case.

Provide a name for your newly created profile, and you’re finished.

In the event that you have access to the account, you will be prompted to provide further information such as your date of birth and zip code;

Parental restrictions and the characteristics of offspring

One or more of the six profiles associated with your Peacock account may be designated as a Kids Profile. The stuff that may be seen via that profile will be classified lower than PG-13. A Kids Profile is created in the same way as a standard profile, with the exception that when asked if the current account is a Kids Version, you must click and input “Yes” in the appropriate field.

In the Accounts area, you can also create a PIN for a single profile that you want to protect. This not only stops your children from switching accounts, but it also enables you to further restrict your children’s access to adult material by limiting their access to certain websites. From the drop-down menu, you can choose a TVY content rating for the video (everyone) TVY7, TVY7-FV, TVG, and G are acronyms for television channels TVY7, TVY7-FV, TVG, and G. Television is represented by the letters TVY7, TVY7-FV, TVG, and G. (This is only available to youngsters aged 7 and above) For children 10 and up, there are TVPG and PG (for adolescence and up), TV14 and PG13 (for teens and up), as well as TVMA, R, NR, and NC17 (for teenagers and up) (for adults and adolescents).

In this blog we addressed the question “how does peacock tv make money”, we discovered that Peacock Tv makes money by offering advertising to Tv shows and by offering premium subscription packages at a price that the consumers can afford on monthly basis. In such a way, Customers are paying a good rate for a long time and hence become long term customers.

Frequently asked questions (FAQ): how does peacock tv make money

Is Peacock actually free?

Peacock Tv’s basic version is completely free to use, however Peacock Premium and Peacock Premium Plus need a monthly subscription fee of $4.99 and $9.99, respectively, to access their content.

How does Peacock make their money?

The free plan of Peacock Tv will be purely ad-supported, with a $4.99 a monthly tier which will have a richer content offering but will still include advertisements, and a $9.99 subscription that will be completely ad-free.

How much money does Peacock make?

Peacock, which debuted to Comcast Corp. subscribers in the year 2020 and nationwide three months later, saw a sixfold increase in sales to $230 million in the three months ending September.

Is Peacock TV paid?

Users may watch on-demand episodes and movies on NBC’s Peacock streaming service, which is available for free.

How does the peacock channel work?

There is a limit to the amount of content available on Peacock TV, which is why it is absolutely free and financed by advertisements. Individuals looking for additional material may choose between two Premium options offered by Peacock: an all-access (with advertising or commercials ) package and an all-access, ad-free subscription.


Ranj, B. (2021, january 21). Peacock Review: Here’s What to Know About NBC’s Streaming Service. Retrieved from Rolling stone :