How does Guinness World Records make money?

In this blog we will discover “how Guinness World Records make money”, in addition to this, we will discuss the history, business model, and interesting facts of the Guinness World Record.

How does Guinness World Records make money

Guinness World Records, or GWR, makes the majority of their money by offering premium services such as a prioritized review schedule, which reduces the time it takes for your record to be reviewed from three months to one week and costs around $800–1000, or they can get you a judge who will witness the attempt with their own eyes and will hand you your certificate if you are successful, and this may attract some media for them, which helps them earn some more money.

What is Guinness World Records

Every year, the Guinness World Records journal creates a comprehensive list of the most amazing human and natural achievements, formerly known as The Guinness Book of Records and The Guinness Book of World Records in earlier US versions. In August 1955, Norris and Ross McWhirter released Sir Hugh Beaver’s book on London’s Fleet Street in honor of their father, Hugh Beaver.

Toward the end of 1955, the first edition of the book had become the UK’s best-seller. As of the 2022 edition, it has been published in over 100 countries and 23 languages and has amassed a database of over 53,000 entries. This is the book’s 67th year in print.

Along with print, the international brand has expanded to encompass television series and museums. Guinness World Records has established itself as the world’s preeminent authority for recording and validating a massive number of world records as a result of the franchise’s success.

The net worth of Guinness World Records

The annual revenue of Guinness World Records is estimated to be $2.56 million. The Guinness World Records YouTube channel has over 1.42 million views every day. If a channel is monetized by advertising, it earns money for every 1,000 video views. YouTube channels make between $3 and $7 for every thousand video views. Based on these estimates, we may estimate that Guinness World Records earns $170.86 thousand every month, or $2.56 million per year. However, the $2.56 million a year figure may be an underestimation. If Guinness World Records earns more, advertising revenue might approach $4.61 million per year.

Influencers, on the other hand, are unlikely to rely on a single source of money. Sponsorships, affiliate commissions, product sales, and speaking engagements may all earn significantly more cash than adverts.

History of Guinness World Records

On November 10, 1951, Sir Hugh Beaver went on a shooting trip in the North Slob, near the River Slaney in District Wexford, Ireland. After missing a shot at a red grouse, he became embroiled in a debate over whether the golden plover or the red grouse was the most agile game bird in Europe, which he lost. Plovers are among those species, that evening at Castlebridge House, he learned that despite his best efforts, it was impossible to determine if the golden plover was Europe’s fastest game bird by consulting reference books. Despite Beaver’s knowledge of the multiplicity of other issues that must have been addressed regularly among the general people, he was certain that no book in the world could resolve conflicts concerning records.

The author realized at that point that writing a book that provided solutions to such a topic may be a commercial success. As a result of a recommendation by Guinness employee Christopher Chataway, Beaver’s wish was granted to university pals Norris and Ross McWhirter, who were at the time running a fact-checking group in London at the time of the request. During the month of August 1954, the twins were tasked with compiling what would become the Guinness Book of (Superlatives and later) Records. A thousand copies were printed and distributed at no cost to the public.

It took just a few weeks following its publication on 27 August 1955 to rocket to number one on the British best-seller list. The Guinness Book of Records offices were established at the top of Ludgate House, 107 Fleet Road in London, and reached the top of the best-seller list before Christmas. The book was released in the United States the next year, and it sold 70,000 copies. Since then, Guinness World Records has sold more than 100 million copies in more than a hundred countries and 37 languages, according to the company.

Due to the unexpected popularity of the book, many further editions were published, before ultimately agreeing on a revision schedule of one every year, with new editions issued in September/October in preparation for the holiday season. The McWhirter worked on compiling it for many years after that. As a result of their encyclopedic knowledge of a variety of global records, they were able to correctly answer questions regarding a variety of world records that were posed to them by youngsters in the audience on the BBC television show Record Breakers, which was based on the book. In 1975, Ross McWhirter was slain in exchange for a £50,000 reward on their heads for information leading to their apprehension. Following Ross’s death, the segment of the show dedicated to addressing children’s questions about records was renamed Norris on the Spot to honor his memory. Norris was the only one who worked on the book.

Guinness Superlatives Limited, which was later renamed Guinness World Records Limited, was created to publish the first book of records. Over the course of several decades, Sterling Publishing held exclusive rights to the Guinness Book of World Records in the United States. The group was owned by Guinness PLC and then Diageo until 2001 when it was bought by Gullane Entertainment for 65 million dollars. HIT Entertainment acquired Gullane in 2002 and renamed it Gullane. Apax Partners acquired HIT in 2006, and the company subsequently sold Guinness World Records to the Jim Pattison Group, the parent company of Ripley Entertainment, which retains the right to operate Guinness World Records’ Attractions. The sale took place in early 2008, and Guinness World Records is now owned by the Jim Pattison Group. In addition to its global headquarters in London, which also has offices in New York City and Tokyo, Guinness World Records also has museum attractions in Orlando, Florida, which are situated within Ripley’s Aquarium of the Americas.

Guinness World Records Business Model

Guinness continues to sell a large number of record books, 1 million annually, according to sources. However, with the book industry in shambles, the corporation is fast diversifying.

Since being acquired in 2008 by the same company that manages Ripley’s Believe It or Not! museums, Guinness has experimented aggressively with its products. Additionally, in addition to opening museums in the manner of Ripley’s, the firm has expanded into areas such as “consulting services,” which accounted for 20 percent of the company’s revenue in 2013.

Guinness’s economic strategy may have shifted as a result of the fact that it no longer controls any records. Today, internet companies such as Record Setter directly compete with Guinness by extending the definition of a “record.” You can set a record if you want to snuggle with bunnies in a hammock or if you want to balance nine barstools in the air.

It is hardly unexpected that there is so much competition. Guinness World Records created several of its records, such as “world’s longest fingernails,” expressly for today’s internet culture, and other organizations are excited to investigate the idea further as well. Dude Perfect, a YouTube channel where friends do numerous trick shots, may not have the same historical significance as Guinness or the official “record” shine, but they have more than 4 million more YouTube subscribers.

And it is for this reason that Guinness wishes to be more than merely a publisher. To catch the interest of the entire public, rather than simply book purchasers, it faces immense competition. In addition, it is conscious of the presence of a judge, who is gripping a notepad in readiness for the final book to fall.

Interesting Guinness World Records

·       The Guinness Book of World Records is the most often stolen book from public libraries worldwide.

·       It is the best-selling copyrighted book in the world, and it has set a new standard in the process.

·       Iran attempted to break the Guinness World Record for the largest sandwich by building the world’s largest sandwich. However, before it could be formally measured, people began eating it, and therefore they failed.

·       The Guinness Book of World Records lists Liberia’s 1927 presidential election as “the most fraudulent election reported in history.”

·       For two weeks, US President Barack Obama held the world record for “fastest time to one million followers.” Michel Lotito holds the Guinness World Record for the fastest consumption of an entire airplane.

·       The “Most Deaths in a Crocodile Attack,” according to the Guinness Book of World Records, occurred during WWII’s Battle of Ramree Island, when British forces dragged Japanese soldiers into crocodile-infested seas.

In this blog we answered the question that is “How does Guinness World Records make money”, We discovered that Guinness World Records, or GWR, makes the majority of their money by offering premium services such as a prioritized review schedule, which reduces the time it takes for your record to be reviewed from three months to one week and costs around $800–1000, or they can get you a judge who will witness the attempt with their own eyes and will hand you your certificate if you are successful, and this may attract some media for them, which helps them earn some more money.

Frequently asked Questions (FAQ): How does Guinness World Records make money

What’s the easiest world record to beat?

·       The quickest time to eat a 12-inch pizza with a knife and fork.

·       The greatest number of football touches in 30 seconds.

·       In 60 seconds, most clothes pegs were clipped to the face.

·       In 60 seconds, complete the most push-ups with claps.

How many world records does Guinness have?

Currently, there are more than 40,000 current records in Their database system.

What is the most interesting world record?

·       The world record for the longest tongue is held by Nick Stoeberl.

·       Since 1999, Garry Turner has held the record for the stretchiest skin.

·       Lee Redmond possesses the world’s longest fingernails.

·       Ram Singh holds the title for the world’s longest mustache.

Who started Guinness Records?

As Managing Director of the Guinness Brewery from 1890 to 1967, Sir Hugh Beaver (1890—1967) paid an unexpected visit to a shooting party in Wexford, which inspired the concept for a book of records, the Guinness Book of Records. There, he and his hosts argue about which game bird is the fastest in Europe, but they are unable to find an answer in any reference book.

Is Guinness World Records a reliable source?

Guinness claims to be “the world’s unrivaled authority on record-breaking achievement.” This is incorrect. There is no single universal authority on record keeping, but there are well-established arbiters in existence for records in their disciplines.

Where does Guinness World Records come from?

The record book was inspired by Sir Hugh Beaver, currently the managing executive of the Guinness Brewery (established in Dublin in 1759), who was on a hunting expedition in Ireland in November 1951.


Edwards, P. (2015, March 6). Guinness World Records is no longer just a book company. It’s a branded experience. Retrieved from Vox: