In this blog, we will look at “how does Guild Education make money.” We will look at how Guild Education works, how the firm makes money, the company’s history, some fascinating statistics, and, most significantly, how Guild Education generates income.

how does guild education make money

Guild Education makes money by taking a share of each education program’s tuition income. Guild Education is a digital firm that connects employers with top learning providers to give employees high-quality education.

What is Guild Education

Guild Education, which was established in 2015, intends to close the job gap by providing adult education. It is their mission to “unlock potential for America’s workforce through education and upskilling while utilizing a double bottom-line business model that generates profits while also doing good.”

As a result of their commitment to this cause, this woman-owned tag team has established a powerful program worth more than $4 billion. CEO Rachel Carlson earned a spot on Forbes’ list of America’s Richest Self-Made Women in 2021 as a result of the company’s successful business style. Experts believe that the company’s performance will continue to improve even though it has only been in operation for six years.

Guild Education has evolved more than $30 million in financing since its foundation. It acts as a link between the corporate sector seeking to upskill and retain their employees, working men and women alike seeking to earn certification, as well as colleges seeking to increase their yearly enrollment.

According to Carlson, students have access to counselors via the Guild platform, who guide them toward proper qualifications from a “well-curated” network of universities and schooling partners. Additionally, these advisers function as success coaches, aiding students in combining their academic and professional responsibilities.

In this method, employers are not paid a transaction charge per student; instead, Guild receives a portion of the tuition money collected from the colleges with which it collaborates. According to Carlson, this revenue-sharing method is a “elegant” solution for universities seeking to increase online enrollment without incurring additional marketing expenses. It is also an appealing concept for businesses because they will not be required to pay any more fees on top of the tuition contributions they now make for their employees under the proposed legislation. It is not possible for employers to be paid for tuition costs, which will be determined by the location of the student. Guild and the three institutions involved in the Walmart arrangement both declined to disclose what percentage of tuition money Guild would collect in exchange for its services.

Two for-profit organisations, edX and StraighterLine, are working in partnership with Guild to provide educational services. According to Carlson’s results, six regionally approved non-profit universities were chosen for their experience with adult learners as well as their low student loan default rates. Guild collaborates with a number of universities, including the University of Denver and the Western Governors University, as part of its cooperation with the University of Florida Online and other colleges.

Employers who participate in the Guild platform allow their employees to achieve a wide range of educational credentials, from general education development to a master’s degree. For its general education courses, Guild maintains 100% of the tuition money, as well.

Carlson believes that these businesses jointly employ 2.7 million people in the United States. It is estimated that 135,000 students will be enrolled if only 5 percent of employees take use of the company’s educational benefits.

The number of Guild-certified college graduates in this year’s graduating class was not disclosed by the firm, which announced the graduation of the first class this spring. Chipotle is one of a few Guild members who have decided to share some of their work with the public, but the vast majority of them have decided to keep their collaboration private.

The educational advantages offered by Chipotle have helped more than 3,500 employees since the firm began offering them in 2015. According to the firm, guild students had a “twofold possibility of being promoted at Chipotle when compared to their rivals. Workers who took advantage of their perks, which included up to $5,250 in Guild-affiliated college tuition assistance, stayed nearly twice as long as their counterparts who did not take advantage of the benefits. A Chipotle study found that over 89 percent of employees who participated in the programme stayed for at least nine months after they began their employment in the following year.

According to a statistic on the Guild website, employers who collaborate with Guild gain a $208 return on investment for every dollar spent. To calculate the company’s return on investment, the Lumina Foundation devised a system that values employee productivity, engagement, and loyalty. In fact, according to the Guild, employees who take part in educational programmes are more likely than 71% of the general population to remain employed after 90 days.

According to Guild, the employment options for Guild students that are specialised to specific employers vary greatly. While Chipotle employees can study any subject with Guild’s partners, Lowe employees are only allowed to participate in pre-apprenticeship training programmes.

Overview of Guild Education

Market Capital                                                                                                                                                 $3.8B
Industry                                                                                                                                    Education platform
Founded                                                                                                                                                              2015
Country                                                                                                                                                United States
CEO                                                                                                                                                     Rachel Carlson
Number of Employees                                                                                                                                    1,000
Headquarters                                                                                                                              Denver, Colorado

Guild Education’s Business Strategy

Guild Education is a platform-based organization that connects employers with top institutions and universities to facilitate the delivery of education.

It simplifies learning by bringing together two key groups: companies seeking career-relevant education and employees seeking career-relevant education.

They are Suppliers of approved education

By doing so, the company enables its pupils to reach their full potential. Students enrolled in the program can complete their high school education and then pursue a bachelor’s or master’s degree.

Carlson reveals in an interview that she was an adult student herself. She earned two master’s degrees while establishing the Guild. She now holds an MBA and a Master of Education and plans to pursue digital technologies shortly.

They are Educating Children worldwide

Guild Education collaborates with several institutions and universities throughout the country. They are only interested in individuals who can deliver a high-quality education at a reasonable price. The company operates on a “high quality, low cost” strategy, analyzing the country’s 3,000 schools.

Students can receive a degree from Guild while also learning a skill and earning a trade credential or certification.

Additionally, 88% of prospective Guild students identify the reduced tuition payments as a factor for enrolling. Employers directly fund schooling through the program.

In this approach, Guild provides lower-income students with an opportunity to pursue a life-changing education that they might not have had otherwise.

They act as Provider of Work

Employer onboarding is a critical component of the company’s business model. Employers seeking to enhance their employees have a compelling reason to partner with the Guild. The initiative connects students with prestigious employers who are committed to their educational success. This enables individuals to expand their skill set and so become an even more valuable asset to their employer.

Guild provides students with one-on-one coaching to assist them in advancing and retaining their careers. Employers seeking to recruit and retain talent will find that the benefits exceed the risks. Chipotle enrolls 85 percent of its crew members in the program. Additionally, they have a 90% retention rate and a remarkable 7.5-time promotion rate.

How is Guild Education financially viable?

Having the brains behind the company of one of the wealthiest self-made women is undoubtedly a role in their success. Companies Guild collaborates with employers to educate and equip employees with the resources essential for degree completion and professional advancement.

Guild Education develops trustworthy partnerships that soon become profitable as an education strategy partner to several Fortune 1000 firms. “Relationships enable people to accomplish amazing things. It begins wonderful relationships and then progresses from there,” Carlson explains. The Walt Disney Company, Microsoft, and Walmart all benefit from cooperating with Guild in a variety of ways.

By covering their employees’ tuition costs, they establish a reputation as an excellent place to work. A company that stands out invests in the development of its people. Guild also guarantees that partnered companies’ recruitment efforts will increase by up to 30%.

Additionally, businesses should anticipate a significantly lower turnover rate among present and future employees who are Guild members. A company that traditionally has a 50% employee turnover rate will experience a 5-7% turnover rate using Guild. The ability to retain quality staff results in increased revenue and further establishes consumer trust in the brand.

Universities Guild obtains the majority of its revenue by redirecting funds that universities would normally spend on advertising. Rather than that, they pay Guild for access to the qualified candidate pool, technology, payment processing, and student services.

Though the corporation does not disclose the amount paid to institutions, some programs spend more than $4,000 on each new student. According to Forbes, revenue will reach approximately $100 million in 2020.

In this blog,” We answered the question that is” how guild education makes money”, We found out that Guild makes money through two mediums is Employer and University. Guild Education earns money by taking a percentage of the tuition revenue of each education program. Please feel free to comment if you have any questions down below.

Frequently Asked Question (FAQ): How does Guild education make money?

How does Guild education make money?

Along with the investors who contribute money to help GE expand, they earn a percentage of the tuition costs that businesses pay to educate their staff.

Is Guild education profitable?

The company is currently not profitable, according to co-founder and CEO Rachel Carlson, although she adds that there have been profitable months. “We decide to reinvest our revenue into research and development and expand our partnerships.”

What companies use guild education?

Guild Education is a Denver-based education technology company that enables Fortune 500 firms such as Disney, Walmart, Taco Bell, and Lowe’s to offer employees debt-free degrees.

How much does Guild education cost?

For institutions, the Guild relationships bring a potential 3 million students to their doorstep without requiring them to spend an average of $4,000 to $6,000 on marketing every bachelor’s degree candidate or $10,000 to $14,000 on marketing per master’s degree earner.

What does Guild education do?

Guild Education is a female-founded, mission-driven organization dedicated to expanding educational possibilities for America’s workforce. We are concentrating our efforts on educating and upskilling the 88 million working Americans who require upskilling or reskilling to compete in the future of work.

How much is Guild Education worth?

Bessemer Venture Partners and Cowboy Ventures invested in June, valuing the company at $3.75 billion.

References

Lee, A. (2020, December 30). 20 Things You Didn’t Know about Guild Education. Retrieved from Money Inc: https://moneyinc.com/guild-education/

McKenzie, L. (2018, June 12). Connecting Cashiers to College Degrees. Retrieved from Inside Highered: https://www.insidehighered.com/news/2018/06/12/guild-education-creates-business-broker-employer-financed-college-degrees

What was missing from this post which could have made it better?

John has 22 years of experience in financial services. This spans across financial research, financial services (As a qualified mortgage broker and underwriter), financial trading and sales at global investment banks. While working as a publishing research analyst, he covered European bank credit and advised institutional clients on investment strategies at both JP Morgan and Societe Generale. John has passed all three levels of the CFA (Chartered Financial Analyst) programme.

John has 22 years of experience in financial services. This spans across financial research, financial services (As a qualified mortgage broker and underwriter), financial trading and sales at global investment banks. While working as a publishing research analyst, he covered European bank credit and advised institutional clients on investment strategies at both JP Morgan and Societe Generale. John has passed all three levels of the CFA (Chartered Financial Analyst) programme.