how does audiotree make money?

In this blog we will discuss the topic that is “How does audiotree make money?” We will also look into how audio tree came into being, The business model of audio tree that generates revenue as well as the recording process of audiotree. If you like the topic then keep on reading.

how does audiotree make money

Audiotree makes money through artists that are split in a specific ratio. Audiotree often splits the revenue from live session recordings with the artist, with the split typically being 50:50. A major percentage of the company’s clients is self-employed or signed to independent record labels

Introduction to audiotree

Music label Audiotree was created by Michael Johnston and Adam Thurston, based in Chicago, in 2011. Live music sessions are recorded and published by the firm.

In just five short years, Audiotree Live, the Chicago-based company’s in-studio performance series, has had a tremendous impact on the indie rock scene and has garnered widespread attention. More than 2 million individuals registered for the session, and episodes of the series have been shown on prime time television and displayed in theatres around the country. Audiotree Live has released a new collection of recordings on the Bandcamp platform, which can be viewed by visiting this link. ‘ Monthly, 10–15 new recordings of Audiotree Live sessions, as well as previously released content, will be made available on Bandcamp.

Using high-quality sound and video capture, Audiotree sessions recreate a tiny practise room for musicians. With limited recording resources, Audiotree Live enables emerging and experienced independent artists to grow their fan base and monetize their abilities in an era when recording resources are scarce.

History of audiotree

When Audiotree was founded in 2011, the company’s headquarters were in Chicago, Illinois, USA. Seeing an opportunity to develop a successful firm by capturing live performances for artists and splitting the profits, Michael Johnston and Adam Thurston set out to do just that.

When Michael Johnston was working as an audio engineer in Chicago, he decided to start his own company to aid in the marketing of local musicians and artists. A constant stream of cash from Google AdSense and EP sales became apparent as a result, according to Johnston. It was in Johnston’s basement that he and Thurston first met, and it was this meeting that led to the founding of Audiotree.

Since 2011, the company’s YouTube videos have been seen more than 500 million times, resulting in the acquisition of more than 330k followers. Upon announcing its entry into Canada in 2018, the company formed a partnership with Paquin Entertainment Agency to promote performers and aid them during the early phases of their musical careers.

Audiotree Live eliminates the need for any post-production mixing sessions, such as touch-ups or overdubs, by eliminating the need for them entirely. Enter the studio, set up your instruments, and then leave the premises. Thurston observes that “some bands get apprehensive” about performing. Assisting them with unloading their equipment, providing them with lunch, and generally socializing with them upon their arrival ensures that they are at ease and comfortable. As Johnston adds, “We also have a highly capable audio engineer on staff who has been working in the field of audio engineering since far before the introduction of Pro Tools.” Despite his laid-back demeanor, he is responsible for some of the best sounding recordings in the industry. A large number of bands have expressed their appreciation for our recording sessions as a result of being able to hear all of the instruments in their recordings. Bands can provide their greatest performances if they can hear themselves.

The accompanying Audiotree Live videos, which are filmed from the center of the stage, give viewers the impression that they are right there with their favorite band while the drummer sets up his equipment on stage.

Additionally, Audiotree has formed a management wing that will collaborate with some of the artists that will be performing as part of the company’s live music programme. Aside from that, Audiotree is a key supporter for Foundations of Music, a non-profit organization committed to delivering music instruction to students in low-income neighborhoods and schools. “When Adam and I established Audiotree, we wanted to give back to children since Adam and I were both influenced by school music programmes,” Johnston adds.

After high school, Thurston and Johnston lost touch, despite the fact that they had known one another since the second grade for a number of reasons. As opposed to going to school for audio engineering, Johnston elected to pursue a career in business administration. Studio sessions were meant to act as a type of audition for artists who would eventually sign with the organization. The sessions were broadcast live online. Johnston and Thurston’s lifestyles, on the other hand, began to revolve on recording and socializing with members of other bands. As soon as they started posting these auditions on their website and YouTube channel, their inboxes were inundated with questions. The Audiotree Live series quickly established itself as the company’s main point during their first year, 2011, when they produced 150 sessions.

The business model of audio tree

Audiotree often splits the revenue from live session recordings with the artist, with the split typically being 50:50. A major percentage of the company’s clients is self-employed or signed to independent record labels.

Some of the components of the music video have been completely revamped, according to Melissa Daniels, the creative director of Audiotree. While music videos are well-known for their ability to captivate viewers via painstakingly staged circumstances, the filmmakers in Audiotree illustrate how much more engaging and exciting a live performance can be by capturing footage of a live performance. The company is well-known for its music video distribution and earns a significant percentage of its income from video-sharing websites such as YouTube and Vimeo, among others. As reported by the 2016 Music 360 Report, 80% of music consumers stream music online, allowing Audiotree to continue to collect streams and money across all of their recorded sessions, hence assisting them in growing their company.

Aside from the Lincoln and Schubas music halls in Chicago, Audiotree also owns a number of other buildings around the country.

The COVID-19 epidemic, which put restrictions on public gatherings in 2020, had an influence on the music industry. When Johnston and Thurston had their own independent music venues, they decided to sell merchandise online to supplement their income and cover the costs of maintenance and other obligations. According to Time Out Chicago, Audiotree was “uniquely prepared” to support musicians during the outbreak, which began in December 2020 and is expected to last for months. 

Fans paid a ticket charge for 24 hours of exclusive access to Audiotree’s “Staged” series, which debuted during the outbreak and earned cash for both the label and the artists participating.The techniques for recording and transmitting at Audiotree are covered in great depth in the following parts of this document.

While working on the production of its acoustic microphone and drum microphone sets, Audiotree created a series of “behind-the-scenes” videos, which were shown at various industry events. The AKG 460 and Royer 122 microphones for acoustic guitar recordings are among the studio’s collection of microphones, which also includes a Telefunken M-82 for bass drum recordings.

In 2017, Audiotree launched a new series of events titled “Far Out Sessions” to allow them to collaborate with other artists outside of the studio.

A specialization of the organization is the provision of on-the-spot sound mastering. With the use of IZotope’s Ozone 9 mastering VST and Antelope Audio’s analogue audio equipment, Audiotree’s audio engineers want to provide the impression that viewers are in the studio, listening to the artist play live in front of them.

Live events of audiotree

Customers may watch the Audiotree Live series, which is created by the firm and broadcasts live from the studio to YouTube and the Audiotree website, which is available to customers.

Beginning in 2011, Audiotree organized the first Michigan music festival, which it has continued to produce ever since. A number of other events, including the BluesFest and Ribfest Chicago, have taken place at Arcadia Creek Festival Grounds, which has also hosted the Taste of the City festival in Kalamazoo in the past. Johnston and Thurston have decided to take a different approach in order to keep the event operating till the end of the year. It was Audiotree’s preference to concentrate on developing something fresh at Schubas, which was celebrating its 35th anniversary at the moment, rather than continuing to create events in Lincoln Hall from prior years.

Audiotree started presenting live virtual concerts in late 2020 as part of a new section dubbed “Staged,” which coincided with the emergence of the COVID-19 virus. The performances were broadcast live on the company’s website. Interested viewers may pay a nominal amount to be included in a private broadcast of the programme, which they can then watch as many times as they like over the course of the next 24-hour period.

In conclusion, we answered the question “How does audiotree make money?”, We found out that Audiotree makes money through artists that are split in a specific ratio. Audiotree often splits the revenue from live session recordings with the artist, with the split typically being 50:50. A major percentage of the company’s clients is self-employed or signed to independent record labels. If you liked our blog or would like to share some thoughts then keep on reading

Frequently asked questions(FAQ): How does audiotree makes money

How does Audiotree make money?

Audiotree and the artist both get 50% of the profits. The fact that Johnston and his team have been able to pay musicians and actually mail checks is a testament to their success. “We’ve given labels and indie artists a new cash stream they didn’t have before.

How do bands get on Audiotree?

It is their intention to book bands of all sizes and genres, but they simply do not have the means to do so for every single one of them. If you’d like to be considered for inclusion, send links to your music, videos, or any live material to

Who owns Soundtree?

The native of Kalamazoo, Michigan, Michael Johnston (38), is the founder and CEO of his own record label. He was born and raised in the city of Kalamazoo, Michigan. In 2011, he and his friend Adam Thurston founded Audiotree, a record company that specializes in indie music.

Who is the Audiotree girl?

Emily Blue is the creative power behind Tara Terra, an indie rock band, as well as her own solo project, Emily Blue.

Where is Audiotree based?

The Chicago-based music label Audiotree was founded in 2011 by Michael Johnston and Adam Thurston, who are both from the city.

Where is Audiotree filmed?

The concert was filmed and released by Audiotree, a Chicago-based music publishing company.


AUDIOTREE — Lorne Behrman. (n.d.). Lorne Behrman.