how does amazon make money?

In this blog we will discuss the topic that is “how does amazon make money”, Topics of discussion will include Ways Amazon makes money, The history of the company, the services it offers, and an overview of the company. If you are interested in the topic, Then keep on reading down below

how does amazon make money

Amazon makes money in several ways, including via retail sales, subscriptions, and digital services, among others. Let’s discuss each of them below.


Free standard shipping on auto-delivery purchases (non-Prime members may be forced to pay postage for the first delivery) and the flexibility to schedule deliveries for Subscribe & Save purchase on the day customers need are two of the customer benefits. Qualifying items on Amazon and Amazon Marketplace are often less than the retail price.

Retail services

Sales from both online stores make up the vast bulk revenue of amazon, which remains the company’s primary source of revenue.

Amazon Digital Services 

Amazon Digital Services is a collection of services offered by Amazon as a component of its e-commerce activities. The following are the possible classifications for Amazon Digital Services: Amazon offers a range of extra services in addition to Amazon Drive, Prime Videos, Kindle Unlimited, music services, and Audible.

Amazon Web Services

Amazon Web Services is the greatest source of operating profit. It is swiftly increasing its market footprint. Amazon Web Services is responsible for the overwhelming majority of the company’s operational profitability.

What exactly is Amazon and what is its current situation?

It should come as no surprise that Inc is the world’s biggest online retailer. Amazon has seen fast expansion across a wide number of industries. It encompasses fundamental e-commerce, cloud computing, and digital advertising. Aside from that, it offers a virtual secretary and an ecosystem, as well as a variety of others.

Despite being the world’s largest retailer outside of China, Walmart will surpass Amazon as the world’s largest retailer in 2021, owing in part to Amazon Prime’s global membership base of over 200 million customers. According to Forbes magazine in 2021, it is the second-largest private employer in the United States, one of the world’s most important firms, and the world’s most valuable brand.

Overview of the company

Name of the companyAmazon
Type of the companyPublic
Industry of AmazonE-commerce, cloud computing, artificial intelligence, consumer electronics, entertainment, digital distribution, self-driving vehicles, and supermarkets.
Established in the yearJuly 5, 1994
Headquarters of amazonSeattle, Washington, U.S.
Area servedWorldwide
Amazon’s most important employeesJeff Bezos and Andy Jassy
Amazon’s ProductsEcho, Fire Tablet, Fire TV, Fire OS, Kindle
Services of, Amazon Alexa, Amazon Appstore, Amazon Luna, Amazon Music, Amazon Prime, Amazon Prime Video, Amazon Web Services
Revenue of AmazonUS$386.064 billion
Amazon’s Operating IncomeUS$22.9 billion
Link to Official

Business Segments of Amazon

North America, International, and Amazon Web Services are Amazon’s three main segments (AWS). The first two sections, North America and International are associated with Amazon’s retail operations. Retail sales in North America and other regions of the globe generate revenue, as do subscriptions and export sales to other nations. Let us discuss each of its aspect down below.

Business Segment of Amazon: North America

North America was Amazon’s largest market, accounting for $67.6 billion in the second quarter of the fiscal year 2021, the firm said. This was a 21.9 percent increase over the previous quarter and accounted for almost 60% of the firm’s total net revenues in the most recent quarter. 

North America generated $3.1 billion in operating income during the quarter, accounting for nearly 41% of the company’s total operating income generated across all divisions. The segment’s operating income increased by 47.0 percent during the quarter.

Subscription services such as Amazon Prime, which provides users with unlimited free delivery and unlimited streaming of movies, television series, and other content, are the primary source of income for many companies in North America.

Business Segment of Amazon: International

A peek at Amazon’s International section shows that it holds both the company’s retail operations for consumer items and subscriptions for international-focused internet companies. Export sales from such businesses are also included, however sales from online retailers primarily focused on North America are removed from the computation.

The business earned $362 million in operating income in the second quarter of the fiscal year 2021, up 4.9 percent from the previous quarter. It accounts for around 5% of total operating income across all business divisions. International net sales increased 35.5 percent to $30.7 billion in the first quarter, accounting for nearly 27% of overall net sales.

Amazon Web Services (AWS)

Since its inception in 2006, the company has provided information storage and dissemination services to enterprises, government agencies, and academic institutions. It is a cloud-based infrastructure platform that may be used for a variety of “solutions,” such as hosting applications and websites, corporate information technology, and content distribution, among other things.

Amazon’s amazon web services sector generated $14.8 billion in net sales and $4.2 billion in operating profit in the second quarter of fiscal year 2021, according to the company’s financial results. In the most recent quarter, the firm reported that net sales increased by 37.0 percent over the previous quarter, while operating income increased by 24.9 percent.

Despite the fact that Amazon web service generates fewer net sales than the North America division, the operational profitability of Amazon web service is much higher than that of the North America business. The amazon web services sector, according to industry estimates, accounts for around 13 percent of total net revenue and 54 percent of overall operational profitability across the board.

Amazon owns more than a third of the worldwide cloud computing market, far more than its closest competition. AWS’s key competitors are Azure from Microsoft Corp and Google Cloud from Alphabet Inc, both of which are owned by Alphabet.

How is Amazon Different from its Competitors?

Amazon’s adaptable technology stack enables them to provide a broader selection of items, more convenience, and lower prices to its customers than it could otherwise. All of this positions Amazon well versus established multi-channel enterprises.

Increased product diversity as a consequence of the presence of a marketplace

Amazon has presented itself as a marketplace for its clients for the previous fifteen years. Traditional brick-and-mortar merchants have a significant competitive disadvantage when compared against Amazon. Simply put, if your customers can only pick from a restricted selection of toys due to a lack of supplier onboarding and product data management capabilities, your sales will suffer.

Consumers have created an emotional attachment to the goods.

Amazon believes their buying experience is user-friendly than those offered by other retail e-commerce platforms. Superior search and query performance, personalized recommendations based on past purchases, one-click payment, a high proportion of user feedback, and dash buttons for speedy automatic purchasing are important differentiators. As a result of their Prime membership, Amazon has a full picture of its consumers, including data on online transactions, quantity of purchases, entertainment preferences, and regional demographics. As a result, Amazon can tailor its online experience to each customer’s unique preferences while also experimenting and improving its functionality.

Amazon offers Prices that are quite competitive

A significant benefit is the much-reduced cost of operating its Marketplace program and providing diverse supplier alternatives. Amazon has always put a premium on long-term growth and “customer value” above immediate profits. The company’s economies of scale, along with investments in infrastructure and logistics, allowed the development of Prime Now, which offers one-hour delivery on a subset of 25,000 goods in 30 locations, rather than the standard two-day delivery on the bulk of items. Additionally, Amazon’s $10 billion web services business may help the corporation finance development into high-growth but low-margin areas such as online grocery shopping.

To a lesser degree, technological and organizational silos will be eliminated.

Amazon’s primary advantage may be that it is a 20-year-old corporation that has dodged years of an outmoded technology that plagues today’s industries. Amazon pioneered the cloud migration with Amazon Web Services (AWS), freeing the company from the limits imposed by mainframe investments, inflexible and high-relational technology, or investments in massive data center equipment.

When it came to producing game-changing technological solutions, the corporation focused on customer needs and then pushed them. Additionally, it developed mostly organically, avoiding the huge expenses associated with mergers and acquisitions-induced technology integration or the need to split its online business from its retail operation in Silicon Valley.

In conclusion, we answered the question “how does amazon make money”, We found that Amazon makes money in several ways, including via retail sales, subscriptions, and digital services, among others. If you would like to share anything, you can do that by commenting down below.

Frequently asked Questions (FAQ): how does amazon make money

How does Amazon make a profit?

The bulk of Amazon’s revenue comes from the selling of its products. Amazon’s profit margins are razor-thin as a result of the high prices charged for its items. Amazon Web Services (AWS), Amazon Prime, and seller services all contribute to the company’s operating profitability.

What is the main source of revenue for Amazon?

To bring borrowers and sellers together, Amazon receives commissions and fees, which serve as the company’s primary source of revenue. Amazon does not sell a large number of products on its own. Simply said, it provides a marketplace that assures a consistent experience for both buyers and sellers.

How does Amazon make money from third-party sellers?

Product sales by third-party sellers on the platform today account for 40 percent of total unit sales, and gets almost 20 percent of its revenue from fees paid to third-party merchants for accessing the company’s infrastructure.

How much does Amazon make off each sale?

On the marketplace, individual sellers are charged $0.99 for each item they sell, with variable closing charges ranging from $0.45 to $1.35 depending on the item. Selling with a professional means paying closing charges and referral fees that range from 6 percent to 25 percent of the transaction price (an average of 13 percent).

What is the most profitable part of Amazon?

Since at least 2014, Amazon’s cloud subsidiary, Amazon Web Services, has contributed more than half of the company’s operational earnings. Amazon Web Services offers online services and tools that software developers may use to build websites and apps.

What is Amazon business-only pricing?

The cost of Business Prime is determined by the number of users associated with each Amazon Business account: Essentials: $179 for up to three users per year. Small: $499 for up to ten users per year. Medium: $1,299 for up to 100 users per year. For over 100 users, the enterprise plan is $10,099 a year.


Reiff, N. (2021, October 2). How Amazon Makes Money. Retrieved from Investopedia: